Legal

Privacy Policy

Last updated May 18, 2026

Luvmood (“we,” “our,” or “us”) is built so people can meet each other for real connections. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over it. It applies to the Luvmood mobile app, our website at luvmood.com, and any related services (together, the “Service”).

By creating an account or using the Service, you confirm you have read this Policy. If you don’t agree, please don’t use Luvmood.

1. Information we collect

Information you give us

Account & profile — first name, date of birth, gender, email address or phone number, password (hashed), photos, bio, prompts, occupation, education, height, religion, languages, anthem, social links, and any other content you add to your profile.
Verification — a selfie you submit during photo verification. The selfie is processed in memory by an automated face-match service and discarded as soon as the check completes; we do not store the image. Only a pass/fail flag is recorded against your account.
Communications — messages, “Hit Me Up” posts, comments, love-note replies, gifts, video and voice call signaling, and any other content you exchange with other users.
Customer support — emails, screenshots, and other information you send when you contact us.
Payments — purchases are processed by Apple App Store and Google Play. We receive a transaction ID and amount; we never see your card details.

Information collected automatically

Device data — operating system, app version, device model, language, time zone, advertising identifier (only with your permission via Apple’s App Tracking Transparency prompt or Android’s equivalent).
Usage data — features you use, screens you view, swipes, likes, matches, and other in-app actions, used to power the matching algorithm and improve the product.
Location — city-level location derived from your IP address by default; precise GPS location only if you grant the permission, used to show people nearby.
Diagnostics — crash reports and performance traces via Sentry, to fix bugs.
Push tokens — Expo / Apple / Google device tokens used to deliver match, message, and call notifications.

Information from third parties

Authentication providers — if you sign in with Apple or Google, we receive your name, email, and a unique identifier from them.
Referrers — if you join via a referral code, we record who referred you so the referrer earns the reward.

2. How we use your information

To create and operate your account.
To run the matching algorithm and show you potentially compatible people.
To moderate photos, text, and chats for nudity, harassment, scams, and underage content using automated systems and, where flagged, human review.
To verify age and identity, and to detect and prevent fraud, abuse, and policy violations.
To deliver notifications you opted into (matches, messages, calls, HMU requests, gifts).
To process purchases and prevent payment fraud.
To respond to your support requests.
To analyze product usage in aggregate to improve features and stability.
To comply with legal obligations and enforce our Terms.

3. Legal bases for processing (EEA / UK users)

If you are in the European Economic Area or the United Kingdom, our legal bases for processing your information are:

Contract — to provide the Service you’ve signed up for (account, matching, chat, purchases).
Legitimate interests — to keep the platform safe, prevent fraud, improve the product, and operate our business, balanced against your privacy rights.
Consent — for precise location, marketing emails, the App Tracking Transparency identifier, and any sensitive data you choose to share in your profile. You can withdraw consent at any time.
Legal obligation — to comply with laws, court orders, and regulatory requests.

4. Photo and text moderation

Every photo you upload is checked by an automated moderation pipeline before it becomes visible to other users. Profile photos are additionally required to contain a clearly visible human face. Every chat message, comment, prompt response, love note, and post body is scanned for harmful content (harassment, threats, sexual content involving minors, hate speech, solicitation, scams). Rejected content is not shown to other users. We do not disclose the specific moderation reason to the sender or recipient to avoid teaching bad actors how to evade detection.

5. Who we share information with

We do not sell your personal information. We share information only with:

Other users — your profile, photos, and messages are visible to people you match or chat with. Approved profile content is visible to other users in the discovery and HMU feeds.
Service providers (processors) who operate the platform under contract:
- Hosting & databases — Amazon Web Services, Supabase
- Push notifications — Expo, Apple Push Notification service, Firebase Cloud Messaging
- Authentication — Firebase Authentication, Apple, Google
- Content moderation — OpenAI (text), our internal image moderation pipeline
- Crash reporting & analytics — Sentry
- Advertising — Google AdMob (only the rewarded-ad and in-feed banner surfaces; no behavioural targeting based on profile content)
- Payments — Apple App Store, Google Play
- Email delivery — our transactional email provider
Law enforcement and regulators when required by valid legal process (subpoena, court order, warrant) or when we believe disclosure is necessary to prevent imminent harm.
Successors — in the event of a merger, acquisition, or sale of assets, your information may transfer to the successor entity, subject to this Policy.

6. International transfers

Luvmood is operated from the United States. If you use the Service from outside the US, your information will be transferred to, stored in, and processed in the US and other countries where our service providers operate. Where required, we rely on European Commission Standard Contractual Clauses or equivalent safeguards.

7. How long we keep your information

Active accounts — for as long as your account exists.
Deleted accounts — when you delete your account we anonymize your profile (name, photos, bio, social links, and other identifying content are removed) and your account becomes inaccessible. Conversations you had with people you matched with remain visible to those matches as messages from “Deleted User” so their chat history stays intact. We retain anonymized transaction history, hashed identifiers, and safety/abuse signals for fraud prevention, tax/audit obligations, and ban enforcement. Database backups are retained on a rolling schedule for disaster recovery and aged out per our infrastructure retention policy.
Banned accounts — we keep limited information (hashed device ID, hashed email/phone) indefinitely to enforce bans.
Moderation evidence — content removed for policy violations may be retained up to 12 months to handle appeals, investigate patterns, and cooperate with law enforcement.
Verification selfies — never stored on our servers. The image is processed in memory by the face-match check and discarded as soon as the check completes; only the pass/fail flag is recorded.

8. Your rights

Wherever you are, you can:

Access the personal information we hold about you, by emailing privacy@luvmood.com.
Edit or update your profile and account settings at any time in the app.
Delete your account permanently from Settings → Account → Delete account. This is irreversible.
Pause discovery, hide your distance, hide your location on the map, and block any user.
Withdraw consent for precise location, push notifications, and tracking at any time via your device settings or in-app controls.

EEA / UK users additionally have the right to:

Receive a copy of your data in a portable format (data portability).
Request rectification of inaccurate data.
Object to processing based on legitimate interests.
Restrict processing in certain circumstances.
Lodge a complaint with your local supervisory authority.

California residents have additional rights under the CCPA / CPRA:

The right to know what categories of personal information we collect, the sources, the purposes, and the third parties we share it with.
The right to delete personal information.
The right to correct inaccurate personal information.
The right to opt out of the sale or sharing of personal information. Luvmood does not sell personal information.
The right to non-discrimination for exercising any of these rights.

We respond to verifiable requests within 30 days (or longer, where the law allows, with notice).

9. Security

We use industry-standard safeguards including encryption in transit (TLS) and at rest, hashed passwords, scoped access controls, rate-limiting, and ongoing monitoring. No system is 100% secure — if we ever experience a breach affecting your data, we will notify you and the appropriate regulators as required by law.

10. Children

Luvmood is strictly for users 18 years or older. We verify date of birth at signup, use age estimation on profile photos, and act on every report of a suspected minor. If you believe a minor is using Luvmood, please email safety@luvmood.com immediately.

11. Advertising

Luvmood shows two ad surfaces: rewarded video ads (you opt in to watch in exchange for coins) and in-feed banner ads. Ads are served by Google AdMob. We never share your profile content with advertisers. Premium subscribers see no ads. On iOS, AdMob personalisation requires your explicit consent via the App Tracking Transparency prompt; if you decline, you’ll see non-personalised ads.

12. Changes to this Policy

We may update this Policy from time to time. We’ll post the new version here with a fresh “last updated” date, and for material changes we’ll notify you in-app or by email before the change takes effect.

13. Contact

Privacy questions, requests, or complaints: privacy@luvmood.com.
Safety reports: safety@luvmood.com.
General support: hello@luvmood.com.